Technology is at the heart of everything I do but also the biggest bane of my life. I’m not a patient man when I double-click a file ill expect it to open now, if I load up a website or tool I expect it to load under a second. This is also true for most […]
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How do you generate large uplifts in Conversions
What works really well and can deliver the triple digit increases is when you understand your users and can empathise with them. If you can feel their pain and understand what motivates them and what causes them anxiety then you can understand how to reduce their anxiety and provide them with answers before they have […]
My Approach to Conversion Rate Optimisation
So web data tells you all the stuff everyone is familiar with visits, bounces, exits time on page etc… Which is an average view of the page from all the users on your site or in your segment. User behaviour tells you how they have reacted with each of the elements of the page, the […]