Why landing pages are like first dates
So they saying goes you only have once chance to make a first impression and since a landing page is usually how a visitor will first find your site that impressions needs to be good. However a lot of landing pages are making a bad first impressions and therefore are potentially losing visitors and conversion […]
CRO and the role of tech and common conversion issues with sites
Technology is at the heart of everything I do but also the biggest bane of my life. I’m not a patient man when I double-click a file ill expect it to open now, if I load up a website or tool I expect it to load under a second. This is also true for most […]
How do you generate large uplifts in Conversions
What works really well and can deliver the triple digit increases is when you understand your users and can empathise with them. If you can feel their pain and understand what motivates them and what causes them anxiety then you can understand how to reduce their anxiety and provide them with answers before they have […]
My Approach to Conversion Rate Optimisation
So web data tells you all the stuff everyone is familiar with visits, bounces, exits time on page etc… Which is an average view of the page from all the users on your site or in your segment. User behaviour tells you how they have reacted with each of the elements of the page, the […]
The diffrennce between an web analyst and a CRO specialist
Any good CRO specialist has to have the skills of a web analyst as that’s where you’re going to first pick up the scent of a problem. As Sherlock Holmes would say it is a capital mistake to theorize before one has data. Without a theory and the data to support it you cannot be […]
About my journey into Conversion Rate Optimisation
My journey into analytics I started on my path to digital via direct marketing. My first job was a junior data technician for a direct marketing company in Peterborough. Where I used to work with data on a day-to-day basis. This was where I was first introduced to the power of data, the web and […]
